CASE STUDIES

Here’s some of our best works

 

Check out our case studies on how we’ve helped various apps maximize their in-app ad revenue!

AppMonet Case Studies Background

Dating App

SUCCESS STORIES Dating App Challenge This dating app is a popular social networking app for iOS and Android devices. It has more than 1 million users in 192 countries across the world. However, the developers were not happy with the eCPMs that they were generating through advertising on their free app. While the app is used globally, they were facing challenges in effectively monetizing the app with their monetization partners at the time.  Solutions AppMonet’s diverse ad formats gave the app the flexibility to control the user experience. They knew they had to find a unique solution that balanced the needs of advertisers with the app's highly regarded user experience. AppMonet was able to deliver much higher eCPMs to the app because of the massive scale it brings with 200+ ad networks and DSPs connected globally to its platform, and the granular controls it gave to the developers in setting the minimum eCPM floors by filters. The client appreciated the attention and hands-on approach that they received from AppMonet. Results The dating app saw an increase of 35% on average in eCPMs across the board on all formats that they are running with AppMonet. They are seeing good revenue increase on both image and rich media ads. In their own words, “adding AppMonet to our mix of advertising partners has directly benefited us with higher eCPMs resulting in higher revenue. Working with their team has been easy with quick resolution to any issues that have arisen. We look forward to having AppMonet continue to be our leading ad partner in the future.” Drive revenue and boost engagement. Find out how. {{ vc_btn:title=Get+in+touch%21&style=custom&custom_background=%231e73be&custom_text=%23ffffff&size=lg&align=center&link=url%3Ahttp%253A%252F%252Fappmonet.com%252Fcontact%252F%7Ctitle%3AContact%7C%7C }}

News App

SUCCESS STORIES News App Challenge Not offering advertisers video format leaves money on the table, especially for a news app. This news app was seeking to diversify their revenue. With their strong engagement already in place, the app was looking for ways to leverage their high viewability to maximize revenues. Solutions After the initial assessment, we realized this news app hadn’t really taken advantage of video advertising, which is an effective tool, as potential customers are twice as likely to remember the content of a video ad compared to a display ad. Advertisers want to make the most of this format, so eCPMs for video are higher compared to other formats. Video ads is a huge opportunity for news apps especially since many content providers have already incorporated videos into their content. AppMonet helped the client to determine the right type of video format that would work the best. Video ads are typically played at natural points in the user experience, such as between news videos. Users are engaged at these moments, which is why advertisers pay more for this format. Results AppMonet helped them in their efforts to expand video ad sizes and formats. The mix was designed to ensure visibility and improve overall click-through rates (CTR), which resulted in a significant lift in revenue, 28% increase in total revenue from Q2 to Q3 in 2019 Drive revenue and boost engagement. Find out how. {{ vc_btn:title=Get+in+touch%21&style=custom&custom_background=%231e73be&custom_text=%23ffffff&size=lg&align=center&link=url%3Ahttp%253A%252F%252Fappmonet.com%252Fcontact%252F%7Ctitle%3AContact%7C%7C }}

Utility App

SUCCESS STORIES Utility App Challenge As one of the world’s most popular free weather apps worldwide, this weather app was looking to improve ad revenue while also reducing its SDK load. That’s when the app turned to AppMonet’s solutions to both boost monetization efforts while also making the mobile app lighter and less memory-intensive. Solutions AppMonet SDK uses Android/iOS native features to accelerate video pre-caching and playing. Since there is no need to use JSV (Javascript video to image hack), it dramatically decreased user device’s data bandwidth usage. In addition, AppMonet’s SDK watches the phone’s memory usage to ensure optimal video playing. Results In just two months after implementing AppMonet’s SDK, this weather app had already seen significant results thanks to simultaneous ad calls coming through a central platform. The app saw an increase in eCPM and an overall revenue jump of 15 percent. Drive revenue and boost engagement. Find out how. {{ vc_btn:title=Get+in+touch%21&style=custom&custom_background=%231e73be&custom_text=%23ffffff&size=lg&align=center&link=url%3Ahttp%253A%252F%252Fappmonet.com%252Fcontact%252F%7Ctitle%3AContact%7C%7C }}

Solitaire App

SUCCESS STORIES Solitaire App Challenge Solitaire is a classic card game and everyone loves this game. With a solid base of loyal users, this app uses interstitial ads to increase their in-game monetization. They wanted to bring on a new partner that could deliver brand campaigns to provide diversity from the repetitive app-install ads most networks rely on. Solution AppMonet uses advanced AI technologies to automatically format and enriches original content to fit in any in-app ad unit. As a result, AppMonet’s diverse ad formats provide the ability for app developers of all shapes and sizes to maximize their earning opportunities. Besides interstitial ads, the app integrated banner ads during each gameplay, which consists of the majority of the time users spend in the app. Even though with a lower eCPM, the fill rate significantly increased and we served more ads during the span of each gameplay. In addition, we actively worked closely with this Solitaire app to come up with new ad unit placement and size to further diversify and increase their revenue. Most importantly, AppMonet’s solutions didn’t take any player away to other apps. Results After integrating AppMonet’s SDK, we quickly rose to a top partner for this app with eCPMs in leading positions for different ad units. Revenue has increased 40% since adding AppMonet. The revenues from gaming app have the potential to grow if you put all the insights together into a cohesive monetization strategy. Understanding what both users and advertisers are looking for goes a long way in maximizing your earning potentials! If you are a game developer, don’t hesitate to reach out! We’d be more than happy to work with you to increase your ad revenue. Drive revenue and boost engagement. Find out how. {{ vc_btn:title=Get+in+touch%21&style=custom&custom_background=%231e73be&custom_text=%23ffffff&size=lg&align=center&link=url%3Ahttp%253A%252F%252Fappmonet.com%252Fcontact%252F%7Ctitle%3AContact%7C%7C }}

Messaging App

SUCCESS STORIES Messaging App Challenge  With millions of global users, this app offers free texting and calling for users. Maximizing the advertising opportunity created by that combination of audience size requires a sophisticated monetization platform. This app also needed the ability to customize the network waterfall and direct ad serving capabilities to capture brand opportunities. Identifying the demand partners that best leverage the data passed by the chat app was an additional objective. Solution Being in the center of NYC, we have harnessed relationships with the largest brand advertisers and agencies which created unique brand demand. In addition, AppMonet made sure to understand users’ needs in order to optimize the integration of native ads into the messaging feed and chat interface. As a result, we have been a successful mobile ad network partner for this messaging app from day 1. Results With a comprehensive and sophisticated in-app monetization strategy, the messaging app saw revenue and eCPM increased 70% by partnering with AppMonet. With one unified SDK, minimal code and hassle-free integration, AppMonet has been a reliable and outperforming mobile ad network for over 2000 apps globally. Drive revenue and boost engagement. Find out how. {{ vc_btn:title=Get+in+touch%21&style=custom&custom_background=%231e73be&custom_text=%23ffffff&size=lg&align=center&link=url%3Ahttp%253A%252F%252Fappmonet.com%252Fcontact%252F%7Ctitle%3AContact%7C%7C }}

Podcast App

SUCCESS STORIES Podcast App Challenge This podcast app is an award-winning global podcast platform that enables anyone to easily find, access, create, and enjoy spoken audio content. With more than 20 million users, over 70 languages, innovative features like in-audio search and a very intuitive UX design, the app offers an excellent podcast listening experience. While the app is widely used globally, they were facing challenges in effectively monetizing the app, they needed a fresh, new source of revenue to maximize ad earnings. Solution This podcast app began working with AppMonet in June 2018. They started using AppMonet’s ad server for monetizing the native and interstitial ad units, both on the iOS and Android version of the app. AppMonet was able to deliver much higher eCPMs and fill rate because of its industry first to support concurrent VPAID & VAST pre-caching. The podcast app appreciated the effective solution and hands-on approach AppMonet offers. Results The app saw an increase of 50% on average in eCPMs across the board on all formats that they are running with AppMonet. They are seeing significant revenue increase – 90%.   Average CPM $5   Fill-rate increased by 30% in just one month   Revenue skyrocketed by 90%   Dramatically decrease user device’s data bandwidth AppMonet Video Ad Serve Highlights   Supports all major video SSPs including: Smaato, AOL, Smart Adserver, InMobi, AerServ, LoopMe. PubNative, MobileFuse, Fyber, AppNexus, OpenX, Rubicon, TappX, Mobfox, SpotX, RhythmOne, AdColony, etc.   VPAID pre-caching: • AppMonet is the industry’s first in-app video player to support concurrent VPAID & VAST pre-caching, dramatically increasing effective video fill rate and revenue. • Request throttling capability by frequency cap   Pixel clear video rendering & reduce data bandwidth • AppMonet SDK uses Android/iOS native features to accelerate video pre-caching and playing. • No need to use JSV (Javascript video to image hack), thus dramatically decrease user device’s data bandwidth usage.   Phone Memory AppMonet’s SDK watches the phone’s memory usage to ensure optimal video playing {{ vc_btn:title=Learn+More&color=blue&size=lg&align=center&button_block=true&link=url%3Ahttp%253A%252F%252Fappmonet.com%252Flanding%252F%7Ctitle%3ALanding%2520Page%7C%7C&css=.vc_custom_1581010091607%7Bpadding-right%3A+250px+%21important%3Bpadding-left%3A+250px+%21important%3B%7D }} Drive revenue and boost engagement. Find out how. {{ vc_btn:title=Get+in+touch%21&style=custom&custom_background=%231e73be&custom_text=%23ffffff&size=lg&align=center&link=url%3Ahttp%253A%252F%252Fappmonet.com%252Fcontact%252F%7Ctitle%3AContact%7C%7C }}