What are mobile ad networks?
Mobile ad networks connect advertisers and app developers, or commonly referred as publishers in the adtech industry. App developers use ad networks to serve ads to their users in order to monetize their apps, besides other monetization strategies such as in-app purchases. And advertisers use ad networks to promote their brands or products. Usually to make the exchange happen, developers need to integrate the ad network into their app through an SDK.
The ad network works by aggregating ad inventory from the apps they work with, and then selling that inventory to advertisers.
AppMonet is known to be have its unique brand demand source for publishers with much higher eCPMs, up to $20. Being in the center of NYC, we have harnessed relationships with the largest brand advertisers and agencies which created unique brand demand. With one unified SDK, we support all major video brands while maximizing and diversifying apps’ brand advertising demand sources. By offering unique brand demand and rich media formats, AppMonet has become a popular choice for over 2000 apps.
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What are the benefits of using mobile ad network advertising to monetize your app?
Monetize on your non-paying users
Most app users don’t pay to use your app. In-app purchase constitutes a small percentage of your revenue. App developers can significantly increase revenue using mobile ad network advertising.
The best mobile ad networks for publishers today offer deep user analytics and reports, all of which can be used to track and study user behavior in order to make data-driven business decisions.
Boost user engagement and retention
Ads are usually turned into rewards when the user needs it the most. Gift users with extra lives, hints, secret levels, or bonus material for watching a video ad, which in turn would boost user engagement and retention.
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