user

Coronavirus’s impact on mobile ad spend and monetization (the data version)

blog

Coronavirus’s impact on mobile ad spend and monetization

Have you stocked up yet? 🤔

We have seen cities, even countries like Italy in lock down mode right now and millions of people are affected. It has become a global pandamic which not only has dramatic effects on people’s lives (think work from home and the Netflix-and-quarantine life style) but also on the global economy. 

And this leads to a thought about our own industry – adtech. How would this pandemic affect mobile ad spend and ad revenue. If revenues are in free fall given the stock market performance and other factors, big spenders’ marketing dollars might be budgeted in for later. However, AppMonet noticed that our publishers are actually in an entirely different situation. We serve ads mostly for self care, self education, casual games and news & entertainment apps. These industries will probably even benefit from this crisis. AppMonet saw at least 10% more app bid requests in the past few weeks compared to December. It is evident that mobile usage has been going up during this period. 

And according to Apptopia’s data, we saw significant increase of usage and installs on work from home and online education apps. In addition, as you can imagine, people who are quarantined need to be entertained. Sessions of China’s top streaming video apps were slowing but experienced a rebound as the severity of the virus increased. And in South Korea, the usage of Netflix soared. 

So publishers, what can you do to succeed during the turbulent times? There are two sides – user acquisition and app monetization. It seems to be the time to scale budgets in countries that have been hit hard by coronavirus – at least for those apps that benefit from people in idle mode. We have seen a declining CPM in terms of acquiring users because many big players have put a pause on marketing spend (reference).

On the app monetization side, the first and foremost, even if your entire office is working from home, make sure your app is working! Make sure there’s no issue with your server or services so that people can enjoy using your apps with no interruptions! More importantly, it’s time to optimize your monetization strategies. If you rely heavily on ads, it is time to optimize your ad placements and units, your eCPM, and the mobile ad network partners you choose to work with. 

AppMonet connects developers with the largest brand advertisers for higher revenue. Being in the center of NYC, AppMonet has harnessed relationships with the largest brand advertisers and agencies which created unique brand demand. With one unified SDK, AppMonet supports all major video brands while maximizing and diversifying apps’ brand advertising demand sources. We have been a trusted partner for many world renowned apps and we are certainly here to help! Get in touch today if you are looking to make higher revenue for your apps!

Drive revenue and boost engagement. Find out how.

Read more

What apps can do to get a boost from increasing stay-home activities during the Coronavirus outbreak?

blog

What apps can do to get a boost during the Coronavirus outbreak?

Before we start, lysol your phone please. 

In hard-hit areas that Coronavirus has widely spread, increasing people are confined to their homes. Employees will be working from home and students are taking classes via live streams. During the coronavirus outbreak last month, app usage in China has surged during the period when major cities were locked down. People are turning to games or socializing online for a sense of camaraderie and to help pass the time. Total game downloads on Apple’s app store in China increased 27.5% year over year and revenue rose by 12.1%, according to market research firm Sensor Tower. Douyin, China’s TikTok grew by 102% as bored teens went to cloud raves, created humorous videos about their isolation. Video games such as PUBG by Tencent saw a significant increase in playing time and in-app spend. 

While more people are stranded at home instead of traveling or socializing outside of the home, smartphones offer a way to connect with friends, alleviate boredom, or find crucial information on the Coronavirus outbreak. So what can your apps or games learn from Chinese apps’ success during the Coronavirus outbreak? AppMonet has put together a few key strategies to help you better engage your users and give them a peace of mind. 

  • Make your app free or extend your promotions 

Many Chinese video game companies have responded to the coronavirus outbreak by extending or introducing new promotions. Some games even changed their business models to make the games free with the option to make in-game purchases, as noted by Omdia, a tech research service. Make your users happy, help them connect for a much-needed dose of human contact, your sales would be soaring as people locked up in quarantine would pounce on anything to keep the blues of isolation away.

  • A friendly reminder conveys your company value

If you are a news or information related app, make sure you prioritize your information related to the Coronavirus virus so people would turn to your app to check the latest updates on Coronavirus. Even if you are not in the news/information category, a friendly reminder/push notification on following good respiratory hygiene shows you care about your users and reflects good company values. 

  • It’s time to optimize your in-app advertising 

With increasing time spent in the app, it’s time to think about how you could maximize your ad serving. Mobile advertising has now overtaken in app purchases as the primary money maker for app publishers. In-app banners and video ads are great ways to monetize your app but you need to be smart about the mobile ad network you decide to partner with. In addition, think about the ad formats that best fit your apps. In-app ads don’t have to be intrusive or pushy — when ads are highly targeted and present the right offers to the right users, they can add value for both the advertiser and the user. The wide variety of ad formats allow apps to accommodate the user experience in a way that isn’t disruptive.

With unparalleled 3rd party verified viewability rates, unique video pre-caching technologies, rich media formats, and extensive SDK footprint in the top apps worldwide, AppMonet is dedicated to help you monetize your users without compromising on user experience. If you are interested in chatting more about your app monetization strategy, get in touch today!

Stay calm and wash your hands!

Drive revenue and boost engagement. Find out how.

Read more
AppMonet is a member of the Interactive Advertising Bureau (IAB)

Press Release: AppMonet Joined IAB Europe’s Transparency and Consent Framework 

blog

AppMonet Joined IAB Europe’s Transparency and Consent Framework 

AppMonet is a member of the Interactive Advertising Bureau (IAB)
AppMonet is a member of the Interactive Advertising Bureau (IAB)

New York, NY, Feb. 18, 2020Today, AppMonet announced our approved status as the latest VENDOR to join IAB Europe’s Transparency and Consent framework (the Framework).

The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.

The Framework was developed by IAB Europe in collaboration with organizations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the TCF enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes. 

Through the Framework, publishers can continue funding themselves through relevant online advertising, and brands can continue to reach their audiences. All the while and most importantly, consumer privacy is protected. 

AppMonet believes that the IAB framework is the best way for everyone — advertisers, publishers, and consumers — to be on the same page concerning GDPR and consumer consent. The added registration of AppMonet to the Framework, further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising across Europe. 

Drive revenue and boost engagement. Find out how.

Read more
background image for AppMonet Newsletter sign up

Meet Our New and Improved Dashboard

blog

Meet Our New and Improved Dashboard

AppMonet, a trusted mobile ad network, is excited to announce the launch of our new dashboard, which is now available to all AppMonet publishers! The new dashboard was built with our 200+ publishers at top of mind, taking into account the leading metrics and reports that our publishing partners have generated in 2019. Our goal is to give them a clear overview of all of their activities on the AppMonet platform, and increase the amount of control that they have. 

What you will see on the new dashboard

The publisher dashboard is comprised of in-depth and intuitive, charts, tables and graphs. They map out the main metrics and data points AppMonet publishers use on a daily basis. The key metrics include Clicks, Bid Responses, Requests, Impressions, Efficiency, CTR, Bid CPM, Winning CPM, Revenue, Fill Rate. It can also be customized to any timeframe and filters including Demand Partner, Creative Type, Country and Ad Unit. 

For any feedback or questions about the dashboard, please reach out to support@appmonet.com.

Drive revenue and boost engagement. Find out how.

Read more
AppMonet Mobile Ad Network Maximize your app ad revenue case study - for a messaging app to double your ad revenue

Podcast App

case studies

SUCCESS STORIES

Podcast App

AppMonet Mobile Ad Network Maximize your app ad revenue case study - for a messaging app to double your ad revenue

Challenge

This podcast app is an award-winning global podcast platform that enables anyone to easily find, access, create, and enjoy spoken audio content. With more than 20 million users, over 70 languages, innovative features like in-audio search and a very intuitive UX design, the app offers an excellent podcast listening experience. While the app is widely used globally, they were facing challenges in effectively monetizing the app, they needed a fresh, new source of revenue to maximize ad earnings.

Solution

This podcast app began working with AppMonet in June 2018. They started using AppMonet’s ad server for monetizing the native and interstitial ad units, both on the iOS and Android version of the app.

AppMonet was able to deliver much higher eCPMs and fill rate because of its industry first to support concurrent VPAID & VAST pre-caching. The podcast app appreciated the effective solution and hands-on approach AppMonet offers.

Results

The app saw an increase of 50% on average in eCPMs across the board on all formats that they are running with AppMonet. They are seeing significant revenue increase – 90%.

 

  • Average CPM $5

 

  • Fill-rate increased by 30% in just one month

 

  • Revenue skyrocketed by 90%

 

  • Dramatically decrease user device’s data bandwidth
AppMonet Mobile Ad Network Maximize your app ad revenue double your app ad revenue testimonials

AppMonet Video Ad Serve Highlights

 

Supports all major video SSPs including:

Smaato, AOL, Smart Adserver, InMobi, AerServ, LoopMe. PubNative, MobileFuse, Fyber, AppNexus, OpenX, Rubicon, TappX, Mobfox, SpotX, RhythmOne, AdColony, etc.

 

VPAID pre-caching:

• AppMonet is the industry’s first in-app video player to support concurrent VPAID & VAST pre-caching, dramatically increasing effective video fill rate and revenue.

• Request throttling capability by frequency cap

 

Pixel clear video rendering & reduce data bandwidth

• AppMonet SDK uses Android/iOS native features to accelerate video pre-caching and playing.

• No need to use JSV (Javascript video to image hack), thus dramatically decrease user device’s data bandwidth usage.

 

Phone Memory

AppMonet’s SDK watches the phone’s memory usage to ensure optimal video playing

AppMonet Mobile Ad Network Maximize your app ad revenue dashboard earnings

Drive revenue and boost engagement. Find out how.

Read more
AppMonet Mobile Ad Network Maximize your app ad revenue case study - for a messaging app to double your ad revenue

Messaging App

case studies

SUCCESS STORIES

Messaging App

AppMonet Mobile Ad Network Maximize your app ad revenue case study - for a messaging app to double your ad revenue

Challenge 

With millions of global users, this app offers free texting and calling for users. Maximizing the advertising opportunity created by that combination of audience size requires a sophisticated monetization platform. This app also needed the ability to customize the network waterfall and direct ad serving capabilities to capture brand opportunities. Identifying the demand partners that best leverage the data passed by the chat app was an additional objective.

Solution

Being in the center of NYC, we have harnessed relationships with the largest brand advertisers and agencies which created unique brand demand. In addition, AppMonet made sure to understand users’ needs in order to optimize the integration of native ads into the messaging feed and chat interface. As a result, we have been a successful mobile ad network partner for this messaging app from day 1.

Results

With a comprehensive and sophisticated in-app monetization strategy, the messaging app saw revenue and eCPM increased 70% by partnering with AppMonet.

With one unified SDK, minimal code and hassle-free integration, AppMonet has been a reliable and outperforming mobile ad network for over 2000 apps globally.

Drive revenue and boost engagement. Find out how.

Read more
AppMonet Mobile Ad Network Maximize your app ad revenue case study - for a weather app to double ad revenue

Utility App

case studies

SUCCESS STORIES

Utility App

AppMonet Mobile Ad Network Maximize your app ad revenue case study - for a weather app to double ad revenue

Challenge

As one of the world’s most popular free weather apps worldwide, this weather app was looking to improve ad revenue while also reducing its SDK load. That’s when the app turned to AppMonet’s solutions to both boost monetization efforts while also making the mobile app lighter and less memory-intensive.

Solutions

AppMonet SDK uses Android/iOS native features to accelerate video pre-caching and playing. Since there is no need to use JSV (Javascript video to image hack), it dramatically decreased user device’s data bandwidth usage. In addition, AppMonet’s SDK watches the phone’s memory usage to ensure optimal video playing.

Results

In just two months after implementing AppMonet’s SDK, this weather app had already seen significant results thanks to simultaneous ad calls coming through a central platform. The app saw an increase in eCPM and an overall revenue jump of 15 percent.

Drive revenue and boost engagement. Find out how.

Read more
Appmonet case study on how dating app increased their ad revenue

Dating App

case studies

SUCCESS STORIES

Dating App

Appmonet case study on how dating app increased their ad revenue

Challenge

This dating app is a popular social networking app for iOS and Android devices. It has more than 1 million users in 192 countries across the world. However, the developers were not happy with the eCPMs that they were generating through advertising on their free app. While the app is used globally, they were facing challenges in effectively monetizing the app with their monetization partners at the time. 

Solutions

AppMonet’s diverse ad formats gave the app the flexibility to control the user experience. They knew they had to find a unique solution that balanced the needs of advertisers with the app’s highly regarded user experience. AppMonet was able to deliver much higher eCPMs to the app because of the massive scale it brings with 200+ ad networks and DSPs connected globally to its platform, and the granular controls it gave to the developers in setting the minimum eCPM floors by filters. The client appreciated the attention and hands-on approach that they received from AppMonet.

Results

The dating app saw an increase of 35% on average in eCPMs across the board on all formats that they are running with AppMonet. They are seeing good revenue increase on both image and rich media ads. In their own words, “adding AppMonet to our mix of advertising partners has directly benefited us with higher eCPMs resulting in higher revenue. Working with their team has been easy with quick resolution to any issues that have arisen. We look forward to having AppMonet continue to be our leading ad partner in the future.”

Drive revenue and boost engagement. Find out how.

Read more
background image 3 for AppMonet Blog News App

News App

case studies

SUCCESS STORIES

News App

background image 3 for AppMonet Blog News App

Challenge

Not offering advertisers video format leaves money on the table, especially for a news app. This news app was seeking to diversify their revenue. With their strong engagement already in place, the app was looking for ways to leverage their high viewability to maximize revenues.

background image 2 for AppMonet Blog News App

Solutions

After the initial assessment, we realized this news app hadn’t really taken advantage of video advertising, which is an effective tool, as potential customers are twice as likely to remember the content of a video ad compared to a display ad. Advertisers want to make the most of this format, so eCPMs for video are higher compared to other formats. Video ads is a huge opportunity for news apps especially since many content providers have already incorporated videos into their content.

AppMonet helped the client to determine the right type of video format that would work the best. Video ads are typically played at natural points in the user experience, such as between news videos. Users are engaged at these moments, which is why advertisers pay more for this format.

Results

AppMonet helped them in their efforts to expand video ad sizes and formats. The mix was designed to ensure visibility and improve overall click-through rates (CTR), which resulted in a significant lift in revenue, 28% increase in total revenue from Q2 to Q3 in 2019

background image for AppMonet Blog News App

Drive revenue and boost engagement. Find out how.

Read more
background image for AppMonet Blog Solitaire App on how they maximize their in app advertising ad revenue, better performance than applovin and vungle

Solitaire App

case studies

SUCCESS STORIES

Solitaire App

background image for AppMonet Blog Solitaire App on how they maximize their in app advertising ad revenue, better performance than applovin and vungle

Challenge

Solitaire is a classic card game and everyone loves this game. With a solid base of loyal users, this app uses interstitial ads to increase their in-game monetization. They wanted to bring on a new partner that could deliver brand campaigns to provide diversity from the repetitive app-install ads most networks rely on.

Solution

AppMonet uses advanced AI technologies to automatically format and enriches original content to fit in any in-app ad unit. As a result, AppMonet’s diverse ad formats provide the ability for app developers of all shapes and sizes to maximize their earning opportunities. Besides interstitial ads, the app integrated banner ads during each gameplay, which consists of the majority of the time users spend in the app. Even though with a lower eCPM, the fill rate significantly increased and we served more ads during the span of each gameplay. In addition, we actively worked closely with this Solitaire app to come up with new ad unit placement and size to further diversify and increase their revenue. Most importantly, AppMonet’s solutions didn’t take any player away to other apps.

Results

After integrating AppMonet’s SDK, we quickly rose to a top partner for this app with eCPMs in leading positions for different ad units. Revenue has increased 40% since adding AppMonet. The revenues from gaming app have the potential to grow if you put all the insights together into a cohesive monetization strategy. Understanding what both users and advertisers are looking for goes a long way in maximizing your earning potentials!

If you are a game developer, don’t hesitate to reach out! We’d be more than happy to work with you to increase your ad revenue.

AppMonet Mobile Ad Network Maximize your app ad revenue demo ad unit

Drive revenue and boost engagement. Find out how.

Read more