AppMonet Content Guidelines


Dangerous hate speech Content that depicts, contains, or provides access to dangerous hate speech. Dangerous hate speech includes any gesture, conduct, writing, or display, including but not limited to anything that is intended to incite violence, intimidation, or a discriminatory response against a protected individual or group. The law may identify a protected individual or a protected group by race, gender, nationality, ethnicity, religion, sexual orientation or other characteristics.
Pornography Content that depicts, contains, or provides access to pornography, nudity, obscenity, and other “adult” content (Except risqué content as defined by and explicitly permitted by AppMonet).
Malware Content that contains, installs, links to, or prompts the download of any malware. Customers must have reasonable procedures to prevent malware. Malware is malicious software designed to disrupt or deny operation, gather information that leads to loss of privacy or exploitation, gain unauthorized access to system resources, and other abusive behavior. AppMonet makes proactive efforts to prevent malware from being served in the AppMonet ecosystem. AppMonet retains discretion to take any reasonable action to address malware issues.
Piracy Content that AppMonet reasonably believes:

  • contains hosted content that is clearly and predominantly material that is likely to infringe or misappropriate a copyright, trademark, trade secret or patent of another party; or
  • clearly induces infringement or misappropriation of a copyright, trademark, trade secret or patent of another party.
Weapons Content featuring the sale of or instructions to create bombs, guns, ammunition, or other weapons.
Violence Content that depicts, contains, or provides access to violent content.
Defamation Content that depicts, contains, or provides access to defamatory content.
Illegal drugs Content featuring the sale of drugs, pharmaceuticals, or drug paraphernalia that is illegal.
Auto-downloads Content that depicts, contains, or provides access to any files that execute or download without intentional user interaction.
Auto-redirect Content that automatically redirects to other sites or apps.
Government forms or services Content that depicts, contains, or provides access to offers that charge for government forms or services that are available for a lesser charge or free from the government.
Illegal Content AppMonet reasonably believes is likely to be in violation of any applicable law, regulation, or court order.
Morally reprehensible Content that AppMonet reasonably deems to be (a) morally reprehensible or patently offensive, and (b) without redeeming social value.
Flash Cookies and other LSOs Do not use LSOs including flash cookies, browser helper objects, and HTML5 localStorage. Ad creatives hosted by or trafficked through the AppMonet platform may not set Flash cookies or other local shared objects (LSOs) for purposes of online behavioral advertising, ad delivery and reporting, or multi-site advertising. Prohibited uses include, but are not limited to, storing user IDs, interest segments, user browsing history, or other unique user data.
Fake Errors and Warnings Content that displays fake errors or warnings to induce user action, including, for example, warnings about viruses, missing codecs, and corrupt disks.
Inadequate privacy notice or consent Content that does not provide notice, does not obtain necessary user consent, and does not provide end-users with information and choices, each in accordance with applicable law, for data collection or for material functionality of a site or software through which ads are delivered, or through which data are collected for subsequent use in advertising.
Interferes with navigation Content that causes interference with user navigation (e.g. preventing a user from leaving a page, by popping dialogs, pop-ups, new windows, etc.).
Interferes with other ads Content that obscures, replaces, modifies, or otherwise interferes with another party’s ads or ad inventory.
Unusual CTR Content with an unusually high click through rate, or content that automatically generates clicks on ad units.