Challenge

Solitaire is a classic card game and everyone loves this game. With a solid base of loyal users, this app uses interstitial ads to increase their in-game monetization. They wanted to bring on a new partner that could deliver brand campaigns to provide diversity from the repetitive app-install ads most networks rely on.

Solution

AppMonet uses advanced AI technologies to automatically format and enriches original content to fit in any in-app ad unit. As a result, AppMonet’s diverse ad formats provide the ability for app developers of all shapes and sizes to maximize their earning opportunities. Besides interstitial ads, the app integrated banner ads during each gameplay, which consists of the majority of the time users spend in the app. Even though with a lower eCPM, the fill rate significantly increased and we served more ads during the span of each gameplay. In addition, we actively worked closely with this Solitaire app to come up with new ad unit placement and size to further diversify and increase their revenue. Most importantly, AppMonet’s solutions didn’t take any player away to other apps.

Results

After integrating AppMonet’s SDK, we quickly rose to a top partner for this app with eCPMs in leading positions for different ad units. Revenue has increased 40% since adding AppMonet. The revenues from gaming app have the potential to grow if you put all the insights together into a cohesive monetization strategy. Understanding what both users and advertisers are looking for goes a long way in maximizing your earning potentials!

If you are a game developer, don’t hesitate to reach out! We’d be more than happy to work with you to increase your ad revenue.